I was watching the Discovery Channel when the commercials come on and I’m just sort of zoning out when I hear someone start singing in Chinese. I look up at the screen to see an ad that looks like it should be playing on the other side of the world. Perhaps it is. I’ve never seen anything like it, a Chinese ad tweaked for a Western audience. I find this more interesting than what they are selling. On the other hand, what exactly are they selling? It’s more likely an act towards building their brand than anything else.
Considering GE is a sponsor of the 2008 Beijing Olympics chances are it’s part of this campaign I posted about earlier. If your interested in learning more about GE’s Olympics campaign you can head to their site.
I plan on working on a Youtube channel related to Chinese TV advertising in the near future. If you have a Youtube account you can subscribe to it here.