This may remind you of an ad starring David Beckham that was aired a while ago for Pepsi. It’s an excellent example of remediation as the Beckham spot actually played off of an even earlier advertisement from 1982. All three TV ads are selling a soda beverage and use a popular athlete to do it, in this case it’s Chinese NBA star Yao Ming. Globalization is truly upon us as ideas are shared between cultures and countries across the world.
Found via IZINE