The Taiwan Tourism Bureau is targeting the sophisticated/businessman/traveler demographic with its recent ad placement in the magazine Monocle (November 2008). The ad resembles a feature article where it points out all of the hottest must-visit locations on the island for both shopping and design culture. The Bureau is positioning Taiwan as a high-tech innovation hub of today’s global economy. From personal experience I can say that most of the locations featured in the ad are indeed worth visiting.
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Also worth noting is that the ad is under the “Taiwan Touch Your Heart” campaign which has been around for a while. Below is a video with a collection of spots from their television campaign. It is nice to see that they are finding other aspects of Taiwan to help promote the country other than the Taipei 101.