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Mid-Autumn festival is near, meaning traditional eats are being prepared for mass consumption. Big brands have been known to get in on the action using the popular moon cake as an advertising medium. Starbucks presents its moon cakes simply branded while Hagen Dazs has had an ice-cream version and Nokia phone cakes.
This is a repost from PSFK.
The LA Times has published an interesting gallery of images showing Beijing consumers using their local IKEA store as a space to relax and socialize. Beyond shopping, the store has become a destination for Saturday afternoon family outings, naps, and photo shoots.
Only with China’s recent economic growth have branded retail experiences become more common. For most Chinese the concept is still fairly foreign, making visiting these locations a form of entertainment.
[via LA Times]
To celebrate China’s 60th birthday Pepsi is launching a campaign called “The Resonance of China.” In the television commercial the traditional song 大中国 (literally: big China) is rocked out on stage in an effort to promote both the beverage and patriotism. Pepsi recently involved itself in American politics with its latest campaign and rebranding which by the looks of it has not rolled out in China.
via madisonboom
Early in 2009 Nike celebrated the grand opening of its TPE 6453 gallery, a showcase of the company’s latest technological advancements and freshest gear. Even more recently the location has been used to house Nike’s IAM1 Journey Exhibition, a promotion for their Air Max family. Artists like Alien, Ano, Phalanx Studios, and Hong Kong’s SILLY THING were invited to help out. Fashion blog Hypebeast took some time to interview the artists discussing their roles, inspiration, and favorite sneakers.
via hypebeast & sneakerfiles