designbrandchina » Retail

Brand Culture Shock: IKEA Retail Experience Adapts To Beijing

Biaka Zaidarhzauva — Sun, 13 Sep 2009 18:44:43 +0000

This is a repost from PSFK.

The LA Times has published an interesting gallery of images showing Beijing consumers using their local IKEA store as a space to relax and socialize. Beyond shopping, the store has become a destination for Saturday afternoon family outings, naps, and photo shoots.

Only with China’s recent economic growth have branded retail experiences become more common. For most Chinese the concept is still fairly foreign, making visiting these locations a form of entertainment.

[via LA Times]

Nike’s Taipei Initiative: TPE 6453 & The IAM1 Journey

Caleb Kramer — Wed, 09 Sep 2009 05:00:42 +0000

Early in 2009 Nike celebrated the grand opening of its TPE 6453 gallery, a showcase of the company’s latest technological advancements and freshest gear. Even more recently the location has been used to house Nike’s IAM1 Journey Exhibition, a promotion for their Air Max family. Artists like Alien, Ano, Phalanx Studios, and Hong Kong’s SILLY THING were invited to help out. Fashion blog Hypebeast took some time to interview the artists discussing their roles, inspiration, and favorite sneakers.

via hypebeast & sneakerfiles