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Examples of creative work out of China often appear on the top Western advertising blogs. Here is the beginning of a mission to put it all in one place. Keep in mind that most of these are by transnational outposts such as Ogilvy and Wieden + Kennedy. Continue reading ‘Collection of Creative Chinese Advertising – Support Media / Outdoor’
As you can see in the above E-trade spot some a lot of people are psyched about China. In 2008 Brand China came out through the Beijing Olympics and stirred up hype all over the planet. In the United States this is/was presented throughout the media from news, obviously, to Hollywood films and advertising. This post is the first of a series, China in American Media, which will present exactly that. First up, advertising spotted over the course of the past year or so. Videos after the jump. Continue reading ‘China in American Media: Advertising Part I’
We’ve all seen or heard about the piracy and copyright violation going on in China, its not really anything new. Here is something that does stand out from the clutter of fake iPhones and DVDs, an entire Continue reading ‘Fake Brands Street: McDnoald’s is that way… next to the Bucksstar!’
The Taiwan Tourism Bureau is targeting the sophisticated/businessman/traveler demographic with its recent ad placement in the magazine Monocle (November 2008). The ad resembles a feature article where it points out all of the hottest must-visit locations on the island for both shopping and design culture. The Bureau is positioning Taiwan as a Continue reading ‘Positioning Taiwan for Tourism’
I have become a FriendFeed fan in the past few weeks which may be obvious through the badge displayed on the homepage. It is a great way to passively share things that you may stumble across while surfing the web. I have my Google Reader Continue reading ‘Chinese Letterpress Type and Other Goodies via FriendFeed’
This poster is taken from an exhibition of over 200 designers’ work from around the globe. The exhibition is in support of the victims of the Sichuan earthquake that occurred May 12th earlier this year. It really is inspiring to see how visual design transcends language barriers.
Apparently one of the Beijing Olympic torchbearers was Scott Oelkers, managing director of Domino’s Pizza in China. I remember seeing this guy in television commercials when I was still living in Taiwan and people mistook my dad for him all the time. Oelkers’ went from being a Mormon missionary assigned to Taiwan in 1979 to managing over 100 Domino’s Pizza locations there and in China. Missionaries often end up contributing to their “target market” outside of spreading their faith. One major example that comes to mind is Samuel Dyer and his efforts in the creation of a steel typeface for the Chinese language.
What’s interesting is how one of Domino’s Taiwan ad campaigns was such a success that it allowed them to build around 65 stores in just two years. Their agency (I wish I knew which it was) presented a campaign using Chinese puns and felt that it would make more sense if a foreigner was the one to say them. This is how Oelkers ended up not only as a business manager but also on the Taiwanese tubes and as a local celebrity of sorts. Scott says, “I can’t walk down the street in Taiwan without hearing the words “DaMeiLe, DaLeMei” being spoken by someone I pass by.” DaMeiLe is Domino’s Chinese name, and DaLeMei means “have you called yet?.”
There are some examples of the campaign here and more about Scott Oelkers here and here.
On a related note, the first two characters in Pizza Hut’s name, bisheng, is my Chinese name. I’ve recieved some freebies because of it.