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Mid-Autumn festival is near, meaning traditional eats are being prepared for mass consumption. Big brands have been known to get in on the action using the popular moon cake as an advertising medium. Starbucks presents its moon cakes simply branded while Hagen Dazs has had an ice-cream version and Nokia phone cakes.
Early in 2009 Nike celebrated the grand opening of its TPE 6453 gallery, a showcase of the company’s latest technological advancements and freshest gear. Even more recently the location has been used to house Nike’s IAM1 Journey Exhibition, a promotion for their Air Max family. Artists like Alien, Ano, Phalanx Studios, and Hong Kong’s SILLY THING were invited to help out. Fashion blog Hypebeast took some time to interview the artists discussing their roles, inspiration, and favorite sneakers.
via hypebeast & sneakerfiles